Monday, July 25, 2005 sponsors 'Lifestyle' on FM 99.3, the leading website for freehold properties in Dubai, has signed on as a key sponsor of 'Lifestyle' on FM 99.3 Radio 2, the better mix.
'Lifestyle' is a one-hour program broadcast every Saturday from 12pm to 1pm. Hosted by Annah Yates with leading property consultant Mike Bridge as chief guest, the talk show discusses the latest real estate developments in the region and abroad, taking into account rules, regulations, trends and industry analysis. The show also invites questions from listeners and addresses the issues on air with the help of guest consultants hailing from different areas of the real estate, finance and legal community in the UAE. has earned a reputation as one of the leading online real estate marketing companies. The company has progressed in spades, providing comprehensive information on the latest property releases, real estate news and features on upcoming developments.

Sponsorship of 'Lifestyle' is the first step in the company's new media plan. is currently in the process of developing a brand identity and media awareness campaign aimed at establishing the company's presence in the UAE. The company had previously focused on developing a reputation for comprehensive and reliable information in UK, Europe and North America, from where most of the company's clients hail.

'The time has come to create more public awareness in the UAE for our services,' said Jennifer Almeida, Vice President of Sales, 'Through this sponsorship deal and our new advertising campaign, we hope to reach potential home owners and investors in the region and give them the same level of dedicated services that our foreign clients have come to expect from us.'
Radio 2 FM 99.3 is part of the Emirates Media Group and broadcasts in English through out the region. will be the key sponsor of 'Lifestyle' for 52 weeks

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