* Dynamic business environment
* Contemporary & productive work environment
* High-tech office spaces
* Modern living spaces
* Both the mall and hotel will be managed by world class management groups.
* The entire project is freehold and provides residence visas.
* Functional spaces with practical amenities and futuristic designs.
* Strategically located on Emirates road highway; a mere 25 minutes drive from Dubai International Airport, and 10 minutes drive from Sharjah Airport .
* The project comprises 14 towers, a 5 star business hotel, and Shopping mall with brands from around the world.
* Over 2000 basement and podium parking spaces.
* Construction on "The Boulevard" is expected to start soon. The first phase of towers is slated for completion in the 2nd quarter of 2009.

